Something Sweet Is Back: As Ever is Offering a Valentine’s Day Collection (UPDATED 1/28)

*Scroll for updates 1/28

Yesterday, As Ever quietly stirred excitement with a perfectly cryptic caption:

“Tomorrow, we revisit something sweet.
One flavor worth the wait.
Another worth returning for.
Sign up so you don’t miss it 💌”

Short. Elegant. Just mysterious enough to send fans into a frenzy.

And then today? The reveal — timed just right for Valentine’s Day season.

From the As Ever newsletter —

Let’s start with the one that needs no introduction.
The best-selling Raspberry Spread — is officially back.

According to the As Ever newsletter, it’s the spread they “can’t keep in stock,” and honestly, that tracks. This is the jar that quietly became a cult favorite: rich, vibrant, and the kind of staple that somehow feels both indulgent and everyday.

The brand is offering the spread on its own, as part of a trio set, and in a keepsake-packaged version.

Joining the raspberry return is the Strawberry Spread.

It is also available as single jars, giftable trios and keepsake packaged.

As the newsletter put it:

“Our most-loved staples, however you like them.”

The post yesterday included several photos —

I immediately noticed what looks like napkins with the As Ever logo embroidered on them. Could this be an “easter egg” a future release? Sure hope so!

UPDATE 1/28: The red striped plate shown in the center photo above is from H&M. It is the saucer from the H&M 2-Pack Cappuccino Cup and Saucer, $15.

Shop other options below—
Made In Appetizer Plates, $69 for a set of four / Corelle® Sadie 6.75″ Appetizer Plate, $7 / H&M 4-Pack Porcelain Side Plates, $13

The napkin used under the chocolate bar is also from H&M — 4-pack Embroidered Napkins, $15 (no longer available).

Get the look with these options below—

William Sonoma Red Border Napkins, Set of 4, $29 / All Cotton & Linen White Napkins With Red Trim, $60, set of 4 / All Cotton & LInen Red Scallop Edge Napkins, $60, set of 4

I was hoping for some chocolate strawberry bars in today’s collection based on the chocolate in the image below. Perhaps we will get that sometime soon!

UPDATE 1/28: My wish came true! We are getting chocolate on Saturday from As Ever!

In a photo from the As Ever website, Meghan can be seen wearing a fancy printed hat, sunglasses, and what appears to be a rhinestone-embellished jacket.

The mystery diamond pear-shaped ring she has worn previously can also be seen.

I believe the sunglasses she is wearing are her Linda Farrow oval sunglasses, which are no longer available. She first wore the sunglasses in August 2018 at the wedding of Harry’s friends, Charlie Van Straubenzee and Daisy Jenks.

In another new photo from As Ever’s Instagram post, Meghan appears in a dress we haven’t seen in quite some time.

The Duchess is wearing her Roland Mouret ‘Aldrich’ dress (past season). She first wore the dress in November 2018 for the Royal Foundation Dinner in London.

Meghan’s shoes are from Dôen — ‘Cossima’ Slingback in black suede, $348.

Her sunglasses have me stumped for the moment. I searched through my archive of her collection, but nothing turned up. This may be a new pair.