Meghan is kicking off the holiday season in signature style with the launch of her first-ever As Ever Holiday Collection, unveiled today, October 28, 2025.
The Duchess of Sussex’s lifestyle brand — known for its thoughtful approach to food, home, and entertaining — has expanded its offerings just in time for the holidays.
The As Ever Instagram page officially announced the launch, sharing a serene video of Meghan walking through a sun-dappled grove dressed in a chic black dress and boots.
The holiday collection includes candles, sparkling wine, preserves, and home entertaining essentials, each designed with Meghan’s signature attention to detail.
Two new candle scents lead the lineup — Candle No. 519, a nod to Meghan and Harry’s wedding date, May 19, featuring notes of Moroccan mint leaf, white tea, and cardamom; and Candle No. 084, a tribute to Meghan’s August 4 birthday, with scents of lotus, sandalwood, and California poppy. Each candle is hand-poured in California and comes in a creamy ceramic vessel embossed with the As Ever logo.
Signature Candle No. 084, $65 / Signature Candle No. 519, $65.
A standout addition this season is the 2021 Vintage Napa Valley Brut, a crisp sparkling wine with notes of green apple, pear, and citrus — a vintage that subtly honors the year their daughter, Princess Lilibet, was born.
2021 Vintage Napa Valley Brut, $89
Returning favorites include As Ever’s now-signature fruit spreads and honey duos, alongside new flavors and seasonal additions. The holiday sets include raspberry, orange marmalade, and strawberry preserves, wildflower and orange blossom honey, and a mulling spice kit perfect for spiced cider or hot toddies on winter nights. Prices range from $12 to $62.
Each product ties into Meghan’s broader theme of connection — the idea that shared meals, meaningful gifts, and time together form the heart of the holidays.
Since launching As Ever earlier this year, Meghan has positioned the brand as more than just a line of products. It’s a lifestyle rooted in comfort, care, and thoughtful living.
My look at what Meghan wore in the promotional clips.
In the opening scene, Meghan wore the black dress we saw in the teaser Reel from the other day. Her sweater is from Brochu Walker – the Asher Cardigan in Ivory, $448
Meghan also had on her Le Chameau ‘Jameson’ boots (no longer available).
In the next scene she wore her Gap CashSoft Cable-Knit Crew Neck Sweater, reg. $80 now $63. She also owns the matching pants – Gap CashSoft Cable-Knit pants, reg. $80 now $63.
You may recall Meghan wore the outfit in a Reel she shared to her Instagram account, April 2025.
We also caught a quick glimpse of a burgundy silk slip style dress.
As I am unable to see any clear details, my best guess is that it could be the Nili Lotan Cami silk-satin gown in Claret, $650. She’s wore a jacket from the brand in season 2, episode 8 of With Love, Meghan.
Below are some “get the look” affordable options.
Quince 100% Washable Silk Maxi Slip Dress, $109 / Victoria’s Secret slip dress, $40
In the very last scene Meghan wore the Argent Longsleeve Bias Top in Silk Charmeuse in Basil, $265 and the Bias Midi Skirt in Silk Charmeuse in Basil, $250 at the end of the Reel.
She also had on her Cartier Juste Un Clou Torque Necklace.
Please check back for updates to this post.
Meghan and Harry were spotted at the Dodgers Game tonight as well. I will cover that in a separate post.
Meghan shared a quick clip in her Instagram stories yesterday just before the holiday product drop.
I just got my .084 Candle and the Sage Honey. The candle is AMAZING!!! It truly has the most wonderful, cozy, peaceful fragrance.
So great to hear you love the candle! I’ll be doing a giveaway with some As Ever items later this month.