As Ever is back with another round of Rosé!
Today, subscribers to the As Ever newsletter were treated to a delightful summer update announcing the upcoming release of the 2024 Napa Valley Rosé. Following the success of their debut vintage—hailed by fans as “10 out of 10,” “stunning and delicious,” and even crowned “The IT drink for summer” in blind taste tests—Meghan’s team is pouring love and sunshine into this next blend. And let’s be honest… is there anything more Meghan than an elegant rosé with notes of California sunshine and coastal ease?
According to the brand’s email:
You’ll want to clink glasses with friends as the sun sets, toasting to a summer of joy… This rosé may become your favorite accessory for alfresco lunches and dinners at dusk.”
Below is the full email that was sent out —
Cheers to that.
The 2024 As Ever Rosé will be available for purchase next week, so stay tuned—we’ll be updating with purchase details as soon as they go live.
Until then, pour yourself something cold, kick off those sandals, and toast to a summer filled with joy… and maybe a Meghan moment or two.
Now our look at some fashion details in Meghan’s photo.
Meghan’s tote bag is a classic French market straw tote, very on-brand for Meghan. We first highlighted the bag in our June post here.
Below, the photo of the tote shared to As Ever on Instagram, May 28, 2025.
These types of totes can be found through various sellers on Etsy and other marketplaces. Below is one tote I shared in my June post on Etsy.
French Market Basket in straw with leather handles, $52 now $26 (plus shipping—ships from Morocco).
I found a listing on Etsy that ships within the US only — $38 plus shipping ($4.82).
Below is a close up of the stitch detail on the strap (left). This also matches that of the one we see in the As Ever photo (right).
In June Meghan wore a straw rancher hat by Mariella Vilar in an Instagram post. When I spoke with Mariella last month, I asked whether the tote bag might also be from her collection, and she confirmed that it is not—and she is not planning on restocking the one on her site as there are so many found on Etsy. Again these bags are a common find.
Below the Etsy tote on the left and Mariella’s identical tote on the right.
Meghan appears to be wearing an ivory cotton-voile dobby dress or skirt with lace details. Check back for updates if we find a match.
This Week’s Spotlight on Women-Owned & Sustainable: EBY
Comfort meets purpose with EBY, a women-founded brand reinventing bras and undies with seamless, second-skin designs that actually stay put (finally!). Co-founded by Renata Black and Sofía Vergara, EBY isn’t just about better basics—it’s about empowering women from the inside out.
The brand was kind enough to gift me a few bras and undies, and I have to say—they’re super comfortable and the fit is perfect. I’m especially loving the mesh bra and briefs right now—lightweight, breathable, and ideal for these hot summer days!
Beyond comfort, EBY is rooted in impact: 10% of net sales go toward microloans for female entrepreneurs around the world, helping women launch and grow their own businesses. Plus, their use of eco-friendly fabrics like modal makes them a sustainable staple you can feel good about—inside and out.
Shop the collection below —
Nude Pain Free T-Shirt Bra, $75 / Sheer bralette, $51 / High Waisted Mesh Panty, $23 / High Waisted Panty, $23
Leave a Reply