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As Ever by Meghan: A First Look at Her Elegant New Brand

March 5, 2025 by Susan Courter 6 Comments

Meghan, the Duchess of Sussex, has officially launched As Ever, her highly anticipated lifestyle brand, giving fans a taste of her signature elegance and warmth. The brand debuted its first collection just hours after all eight episodes of With Love, Meghan dropped on Netflix, seamlessly blending Meghan’s love for home, food, and meaningful connections.

As Ever

The inaugural collection, available now on AsEver.com, includes a curated selection of artisanal essentials designed to elevate everyday moments. From her homemade Raspberry Spread to delicate Herbal Teas and charming edible Flower Sprinkles, each product reflects Meghan’s passion for entertaining, cooking, and thoughtful living.

Fans of With Love, Meghan will recognize many of these items from the show—like the flower sprinkles she used to decorate sandwiches and pastries in episodes two and three, or the crepes she prepared for a brunch gathering in the finale.

Developed in partnership with Netflix, As Ever is more than just a product line—it’s a reflection of Meghan’s timeless aesthetic and love for beautifully crafted home essentials. And this is just the beginning! With plans to expand seasonally, we can expect even more thoughtful additions to the collection in the future.

Those who signed up for the As Ever newsletter received the following message —

What do you think of As Ever’s first drop? Will you be trying any of Meghan’s delicious creations? Let us know in the comments!

Meghan wore the Gabriela Hearst ‘Puga’ Puff-Sleeve Dress in Ivory Linen, $4086 (no longer available).


Also, on Tuesday Meghan reveals that she is still in New York City. According to her Instagram stories she teased that she is filming something. In another photo was her with Gloria Steinem.

She also shared, in a post, some behind the scenes photos from her show, With Love, Meghan.

View this post on Instagram

A post shared by Meghan, Duchess of Sussex (@meghan)

Filed Under: Footwear

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Previous Post: « With Love, Meghan: Breaking Down Her Stunning Looks from Episodes 1 & 2 (Updated 4/30)
Next Post: With Love, Meghan: A Style Breakdown – Every Look from Episode 3 – ‘Two Kids from LA’ (Updated 4/18) »

Reader Interactions

Comments

  1. Fabiola says

    March 12, 2025 at 11:57 pm

    Yo quiero todo, en especial las flores comestibles Me encanta!

    Reply
  2. L says

    March 9, 2025 at 4:51 am

    I’m definitely going to purchase the shortbread cookie mix & I’m thinking about getting the jam for my parents. I can’t wait to buy Meghan’s products! ♥️♥️♥️

    Reply
  3. Chantale says

    March 5, 2025 at 7:08 pm

    I am ready for the raspberry jam, crepes and honey, maybe the cookies. Unfortunately, I am not much of a tea drinker.

    Reply
  4. Gail says

    March 5, 2025 at 10:20 am

    My subscription is in and I am waiting to see when items are available in Spring. My guess is that the product line will expand and I look foreward to seeing what is ahead for As Ever.

    Reply
  5. Gina says

    March 5, 2025 at 9:06 am

    Definitely will try some of these products! I’m a big fan of jams and spreads, so first on my list! Cookies for dunking in a hot cup of tea or coffee, second! Also, hoping she will have items for kitchen, decorating, etc. Maybe even a jewelry collection at some point! I’m in!

    Reply
  6. Ghilou says

    March 5, 2025 at 4:35 am

    Les produits sont bien présentés, frais, élégants sans en faire trop…On a envie de tout essayer et je crois qu’avant tout il faut d’abord attaquer cette confiture ❤️❤️❤️

    Reply

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Update! Meghan and Harry went sailing around Sydne Update! Meghan and Harry went sailing around Sydney Harbor on Friday with Invictus Australia. 
Meghan wore —
Sweater - @pjohnsonworld 
Shirt - @matteau 
Jeans - @rollasjeans 
Sneakers - @fredasalvador 
Bag - @scanlantheodore 
Sunnies - @brochuwalker 
Earrings - @essen
Rings - @loganhollowell 

Everything can be found at the links in my stories. You can also find the ShopMy link in my profile. Blog post coming soon!

Thanks to @meghanworeit, @royalbritishfashion and @ufonomore for help with finding some of these pieces! 
#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan at Bondi Beach on Friday. She carried a bag Meghan at Bondi Beach on Friday. She carried a bag from @scanlantheodore and wore her @fredasalvador sneakers. Further details can be found in my other post. 

Links to shop in stories. Check out the ShopMy link in my profile for more details.
Harry and Meghan at Bondi Beach Friday morning in Harry and Meghan at Bondi Beach Friday morning in Australia. 

Meghan is wearing a shirt from @matteau and jeans from @rollasjeans.

Links to shop are in my stories. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan and Harry at Bondi Beach on Friday morning Meghan and Harry at Bondi Beach on Friday morning where they meet volunteer first responders from Bondi Surf Bathers' Life Saving Club. 

Meghan is wearing a shirt from @matteau - link to shop in my stories. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion #australia
For the Scar Tree Walk in Melbourne Meghan wore th For the Scar Tree Walk in Melbourne Meghan wore the new 2026 @allianceofmoms t-shirt, @friendswithfrank coat, @rollasjeans jeans, her @fredasalvador sneakers, earrings from @nataliemariejewellery and her @loganhollowell constellation rings.

All details are in my latest blog post - find the link for my site in my profile.

#whatmeghanwore #meghanmarkle
#meghanmarklestyle #duchessofsussex #meghanmarklefashion #australia
Meghan at the Swinburne University of Technology o Meghan at the Swinburne University of Technology on Thursday. She wore @friendswithfrank, @wolford, @manoloblahnik, and @loganhollowell. Shop the items in my stories or see the ShopMy link in my profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion #harryandmeghan #australia
Meghan's outfit for the InterEdge Summit in Melbou Meghan's outfit for the InterEdge Summit in Melbourne on Thursday. She is wearing @posse, @aquazzura, @paspaleypearls and @loganhollowell. Links to shop in my stories. You can find more details on ShopMy - link is in my profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion #harryandmeghan #australia
Harry and Meghan headed to the InterEdge Summit in Harry and Meghan headed to the InterEdge Summit in Melbourne, Australia on Thursday.

She is wearing @posse - skirt and top. Her @aquazzura pumps and @paspaleypearls pearl earrings. 

Links to shop in my stories. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion #harryandmeghan #australia

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