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As Ever by Meghan: A First Look at Her Elegant New Brand

March 5, 2025 by Susan Courter 6 Comments

Meghan, the Duchess of Sussex, has officially launched As Ever, her highly anticipated lifestyle brand, giving fans a taste of her signature elegance and warmth. The brand debuted its first collection just hours after all eight episodes of With Love, Meghan dropped on Netflix, seamlessly blending Meghan’s love for home, food, and meaningful connections.

As Ever

The inaugural collection, available now on AsEver.com, includes a curated selection of artisanal essentials designed to elevate everyday moments. From her homemade Raspberry Spread to delicate Herbal Teas and charming edible Flower Sprinkles, each product reflects Meghan’s passion for entertaining, cooking, and thoughtful living.

Fans of With Love, Meghan will recognize many of these items from the show—like the flower sprinkles she used to decorate sandwiches and pastries in episodes two and three, or the crepes she prepared for a brunch gathering in the finale.

Developed in partnership with Netflix, As Ever is more than just a product line—it’s a reflection of Meghan’s timeless aesthetic and love for beautifully crafted home essentials. And this is just the beginning! With plans to expand seasonally, we can expect even more thoughtful additions to the collection in the future.

Those who signed up for the As Ever newsletter received the following message —

What do you think of As Ever’s first drop? Will you be trying any of Meghan’s delicious creations? Let us know in the comments!

Meghan wore the Gabriela Hearst ‘Puga’ Puff-Sleeve Dress in Ivory Linen, $4086 (no longer available).


Also, on Tuesday Meghan reveals that she is still in New York City. According to her Instagram stories she teased that she is filming something. In another photo was her with Gloria Steinem.

She also shared, in a post, some behind the scenes photos from her show, With Love, Meghan.

View this post on Instagram

A post shared by Meghan, Duchess of Sussex (@meghan)

Filed Under: Footwear

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Previous Post: « With Love, Meghan: Breaking Down Her Stunning Looks from Episodes 1 & 2 (Updated 4/30)
Next Post: With Love, Meghan: A Style Breakdown – Every Look from Episode 3 – ‘Two Kids from LA’ (Updated 4/18) »

Reader Interactions

Comments

  1. Fabiola says

    March 12, 2025 at 11:57 pm

    Yo quiero todo, en especial las flores comestibles Me encanta!

    Reply
  2. L says

    March 9, 2025 at 4:51 am

    I’m definitely going to purchase the shortbread cookie mix & I’m thinking about getting the jam for my parents. I can’t wait to buy Meghan’s products! ♥️♥️♥️

    Reply
  3. Chantale says

    March 5, 2025 at 7:08 pm

    I am ready for the raspberry jam, crepes and honey, maybe the cookies. Unfortunately, I am not much of a tea drinker.

    Reply
  4. Gail says

    March 5, 2025 at 10:20 am

    My subscription is in and I am waiting to see when items are available in Spring. My guess is that the product line will expand and I look foreward to seeing what is ahead for As Ever.

    Reply
  5. Gina says

    March 5, 2025 at 9:06 am

    Definitely will try some of these products! I’m a big fan of jams and spreads, so first on my list! Cookies for dunking in a hot cup of tea or coffee, second! Also, hoping she will have items for kitchen, decorating, etc. Maybe even a jewelry collection at some point! I’m in!

    Reply
  6. Ghilou says

    March 5, 2025 at 4:35 am

    Les produits sont bien présentés, frais, élégants sans en faire trop…On a envie de tout essayer et je crois qu’avant tout il faut d’abord attaquer cette confiture ❤️❤️❤️

    Reply

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Some of Meghan's travel items seen in her latest I Some of Meghan's travel items seen in her latest Instagram post. 
@bottegavenetaworld wallet, @chanelofficial (likely a highligher compact), @brochuwalker sunglasses and what looks like a jewelry travel case from @monicavinader.

Links can be found in my stories or check my profile for the ShopMy link to shop all! 

Thanks to @meghanworeit for the travel case and blush find.
#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan wore @saucony sneakers while out on a walk Meghan wore @saucony sneakers while out on a walk in Sydney this past week. Link to shop in stories. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
One of my favorite outfits and photos from this pa One of my favorite outfits and photos from this past week of Harry and Meghan in Australia! What a whirlwind it's been - and now I must recover from all the late nights. 😊

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Meghan and Harry attended a rugby match on Friday Meghan and Harry attended a rugby match on Friday night in Sydney. Meghan wore a trench coat from @camillaandmarc, turtleneck from @vince, jeans are @rollasjeans, shoes are @manoloblahnik and earrings are @realfinestudio. 

Latest post is on the blog with all the details - link in profile. 

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Rugby Australia CEO Phil Waugh presented Prince Ha Rugby Australia CEO Phil Waugh presented Prince Harry and Meghan Wallabies jerseys with their names on the backs, as well as little jerseys and shirts for their children, Prince Archie and Princess Lilibet.

Meghan is wearing her a sweater from @vince. Her Jeans are from @rollasjeans and she is wearing her @manoloblahnik pumps. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan and Harry arrive for the NSW Waratahs versu Meghan and Harry arrive for the NSW Waratahs versus Moana Pasifika rugby match at Allianz Stadium in Sydney. 

She is wearing a trench coat from @camillaandmarc. Link will be in stories. 
Turtleneck is likely from @pjohnsonworld.
Her shoes are @manoloblahnik. 
More details to come

photo: @stansportrugby 
Thanks to @royalbritishfashion for the coat find! 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan's outfit for @herbestlifepod on Friday. T Meghan's outfit for @herbestlifepod on Friday. 

Top and trousers are from @scanlantheodore.
Shoes are her @aquazzura and her necklace is @cartier. Earrings are @realfinestudio.

Link and more details in my stories. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan at the @herbestlifepod event on Friday in A Meghan at the @herbestlifepod event on Friday in Australia. More to come! 

Her top and trousers are from @scanlantheodore - available on the Australian site only. They will both be available on the US site in the coming months. Link in stories. 

Shoes are @aquazzura and she is wearing her @cartier necklace. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion #herbestlife

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