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As Ever by Meghan: A First Look at Her Elegant New Brand

March 5, 2025 by Susan Courter 6 Comments

Meghan, the Duchess of Sussex, has officially launched As Ever, her highly anticipated lifestyle brand, giving fans a taste of her signature elegance and warmth. The brand debuted its first collection just hours after all eight episodes of With Love, Meghan dropped on Netflix, seamlessly blending Meghan’s love for home, food, and meaningful connections.

As Ever

The inaugural collection, available now on AsEver.com, includes a curated selection of artisanal essentials designed to elevate everyday moments. From her homemade Raspberry Spread to delicate Herbal Teas and charming edible Flower Sprinkles, each product reflects Meghan’s passion for entertaining, cooking, and thoughtful living.

Fans of With Love, Meghan will recognize many of these items from the show—like the flower sprinkles she used to decorate sandwiches and pastries in episodes two and three, or the crepes she prepared for a brunch gathering in the finale.

Developed in partnership with Netflix, As Ever is more than just a product line—it’s a reflection of Meghan’s timeless aesthetic and love for beautifully crafted home essentials. And this is just the beginning! With plans to expand seasonally, we can expect even more thoughtful additions to the collection in the future.

Those who signed up for the As Ever newsletter received the following message —

What do you think of As Ever’s first drop? Will you be trying any of Meghan’s delicious creations? Let us know in the comments!

Meghan wore the Gabriela Hearst ‘Puga’ Puff-Sleeve Dress in Ivory Linen, $4086 (no longer available).


Also, on Tuesday Meghan reveals that she is still in New York City. According to her Instagram stories she teased that she is filming something. In another photo was her with Gloria Steinem.

She also shared, in a post, some behind the scenes photos from her show, With Love, Meghan.

View this post on Instagram

A post shared by Meghan, Duchess of Sussex (@meghan)

Filed Under: Footwear

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Previous Post: « With Love, Meghan: Breaking Down Her Stunning Looks from Episodes 1 & 2 (Updated 4/30)
Next Post: With Love, Meghan: A Style Breakdown – Every Look from Episode 3 – ‘Two Kids from LA’ (Updated 4/18) »

Reader Interactions

Comments

  1. Fabiola says

    March 12, 2025 at 11:57 pm

    Yo quiero todo, en especial las flores comestibles Me encanta!

    Reply
  2. L says

    March 9, 2025 at 4:51 am

    I’m definitely going to purchase the shortbread cookie mix & I’m thinking about getting the jam for my parents. I can’t wait to buy Meghan’s products! ♥️♥️♥️

    Reply
  3. Chantale says

    March 5, 2025 at 7:08 pm

    I am ready for the raspberry jam, crepes and honey, maybe the cookies. Unfortunately, I am not much of a tea drinker.

    Reply
  4. Gail says

    March 5, 2025 at 10:20 am

    My subscription is in and I am waiting to see when items are available in Spring. My guess is that the product line will expand and I look foreward to seeing what is ahead for As Ever.

    Reply
  5. Gina says

    March 5, 2025 at 9:06 am

    Definitely will try some of these products! I’m a big fan of jams and spreads, so first on my list! Cookies for dunking in a hot cup of tea or coffee, second! Also, hoping she will have items for kitchen, decorating, etc. Maybe even a jewelry collection at some point! I’m in!

    Reply
  6. Ghilou says

    March 5, 2025 at 4:35 am

    Les produits sont bien présentés, frais, élégants sans en faire trop…On a envie de tout essayer et je crois qu’avant tout il faut d’abord attaquer cette confiture ❤️❤️❤️

    Reply

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Another UPDATE! Meghan could be wearing her white Another UPDATE! Meghan could be wearing her white @givenchy oversized button-up shirt (she first wore this shirt in 2019) with a pair of @tracyjamescollection jeans, her @bottegavenetaworld earrings and large hair clip (it is not the Crown Affair clip that we show upon closer look at Meghan's clip). 

You can shop the look on ShopMy or visit my blog post - links are in my profile.

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
UPDATE! Meghan wore her @dior blouse, @aninebing j UPDATE! Meghan wore her @dior blouse, @aninebing jeans, @therow belt and her @chanel ballet flats in a recent photo on As Ever. 

Shop the look on ShopMy - link in profile!

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
UPDATE! Meghan wore a white cotton shirt from @giv UPDATE! Meghan wore a white cotton shirt from @givenchy, her @bottegavenetaworld earrings, @tracyjamescollection jeans and a large hair clip. Links to shop in my stories or find them on ShopMy - link in profile. 

Please note: While OneOff shows that Meghan is wearing a Ralph Lauren Oxford shirt from the Polo collection, it's not the one they show from Ralph Lauren. Her white shirt has hidden buttons and does not have a logo on it.
Also the hair clip Meghan is wearing is not from Crown Affair. We took a closer look and noticed that the one that OneOff shows does not match that of the one Meghan is wearing. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
UPDATE! Meghan wore her @oscardelarenta halter-nec UPDATE! Meghan wore her @oscardelarenta halter-neck gown with her ivory @celine blazer (from 2023) as well as a pair of @ullajohnson earrings and her @pippasmall ring. 

Please note: the photo of the dress was is not an actual stock photo, but a digital rendering of the dress. 

Find all the details on ShopMy - link in profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
UPDATE! Meghan's blue sweaters are both from @ther UPDATE! Meghan's blue sweaters are both from @therow. She wore her @aninebing 'Carrie' trousers, @loganhollowell diamond necklace and @pippasmalljewellery ring. 

Find links to shop in my stories as well as the ShopMy link in my profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
From global leaders to young changemakers, the Duc From global leaders to young changemakers, the Duchess of Sussex joined a powerful circle of voices — partnering with the WHO through Archewell Philanthropies to champion health, safety, and wellbeing for children and families around the world. — more in my latest blog post - link in profile. 

Meghan is wearing a jacket and dress from Swiss-brand @akris.

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Eight years. Still them. Still so gorgeous. 🤍 Wish Eight years. Still them. Still so gorgeous. 🤍 Wishing Harry and Meghan a very happy anniversary!

A few of my favorite images from their special day!

#HarryAndMeghan #WeddingAnniversary #whatmeghanwore #MeghanMarkle #dukeandduchessofsussex
During her time in Geneva, Meghan also held a meet During her time in Geneva, Meghan also held a meeting with Brazil's Health Minister, Alexandre Padilha — a physician and politician — discussing the steps the Brazilian government is taking to combat violence against children online. It was a reminder that the conversation Meghan is leading through Archewell is not just reaching families, but heads of state and policymakers on a global scale.

📸 Rafael Nascimento/MS
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