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As Ever by Meghan: A First Look at Her Elegant New Brand

March 5, 2025 by Susan Courter 6 Comments

Meghan, the Duchess of Sussex, has officially launched As Ever, her highly anticipated lifestyle brand, giving fans a taste of her signature elegance and warmth. The brand debuted its first collection just hours after all eight episodes of With Love, Meghan dropped on Netflix, seamlessly blending Meghan’s love for home, food, and meaningful connections.

As Ever

The inaugural collection, available now on AsEver.com, includes a curated selection of artisanal essentials designed to elevate everyday moments. From her homemade Raspberry Spread to delicate Herbal Teas and charming edible Flower Sprinkles, each product reflects Meghan’s passion for entertaining, cooking, and thoughtful living.

Fans of With Love, Meghan will recognize many of these items from the show—like the flower sprinkles she used to decorate sandwiches and pastries in episodes two and three, or the crepes she prepared for a brunch gathering in the finale.

Developed in partnership with Netflix, As Ever is more than just a product line—it’s a reflection of Meghan’s timeless aesthetic and love for beautifully crafted home essentials. And this is just the beginning! With plans to expand seasonally, we can expect even more thoughtful additions to the collection in the future.

Those who signed up for the As Ever newsletter received the following message —

What do you think of As Ever’s first drop? Will you be trying any of Meghan’s delicious creations? Let us know in the comments!

Meghan wore the Gabriela Hearst ‘Puga’ Puff-Sleeve Dress in Ivory Linen, $4086 (no longer available).


Also, on Tuesday Meghan reveals that she is still in New York City. According to her Instagram stories she teased that she is filming something. In another photo was her with Gloria Steinem.

She also shared, in a post, some behind the scenes photos from her show, With Love, Meghan.

View this post on Instagram

A post shared by Meghan, Duchess of Sussex (@meghan)

Filed Under: Footwear

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Previous Post: « With Love, Meghan: Breaking Down Her Stunning Looks from Episodes 1 & 2 (Updated 4/30)
Next Post: With Love, Meghan: A Style Breakdown – Every Look from Episode 3 – ‘Two Kids from LA’ (Updated 4/18) »

Reader Interactions

Comments

  1. Fabiola says

    March 12, 2025 at 11:57 pm

    Yo quiero todo, en especial las flores comestibles Me encanta!

    Reply
  2. L says

    March 9, 2025 at 4:51 am

    I’m definitely going to purchase the shortbread cookie mix & I’m thinking about getting the jam for my parents. I can’t wait to buy Meghan’s products! ♥️♥️♥️

    Reply
  3. Chantale says

    March 5, 2025 at 7:08 pm

    I am ready for the raspberry jam, crepes and honey, maybe the cookies. Unfortunately, I am not much of a tea drinker.

    Reply
  4. Gail says

    March 5, 2025 at 10:20 am

    My subscription is in and I am waiting to see when items are available in Spring. My guess is that the product line will expand and I look foreward to seeing what is ahead for As Ever.

    Reply
  5. Gina says

    March 5, 2025 at 9:06 am

    Definitely will try some of these products! I’m a big fan of jams and spreads, so first on my list! Cookies for dunking in a hot cup of tea or coffee, second! Also, hoping she will have items for kitchen, decorating, etc. Maybe even a jewelry collection at some point! I’m in!

    Reply
  6. Ghilou says

    March 5, 2025 at 4:35 am

    Les produits sont bien présentés, frais, élégants sans en faire trop…On a envie de tout essayer et je crois qu’avant tout il faut d’abord attaquer cette confiture ❤️❤️❤️

    Reply

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Meghan, along with the Director Cookie Queens, Aly Meghan, along with the Director Cookie Queens, Alysa Nahmias, took over the Tasty Kitchen for some q&a and to invent a new cookie flavor.

The girl scouts came up with their new cookie flavor called the “Berrylicious Badges”. You can see the full video on Tasty Kitchen’s YouTube.

Meghan is wearing an @akris jacket, her @aninebing cashmere t-shirt, @tracyjamescollection jeans, and @hermes sandals. She accessorized with her @cartier watch and bracelet, two other unidentified bracelets, her @loganhollowell necklace along with a new ring sleeve from the brand for her @oura ring. Meghan is also wearing her mysterious pear-shaped gemstone ring and another new ring and the Logan Hollowell Leo ring. The full outfit and details can be found at the ShopMy link in my profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
New newsletter today from @aseverofficial. Meghan New newsletter today from @aseverofficial.

Meghan is wearing her @therow sweaters and @loganhollowell diamond necklace along with her @lorraineschwartz pinky ring. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan's birthday breakfast look! She wore a graph Meghan's birthday breakfast look! She wore a graphic t-shirt, pajama bottoms from @eberjey, her @arielgordonjewelry earrings, @loganhollowell necklace and a Happy Birthday headband from @target. All links can be found in my stories - additionally check out the ShopMy link in my profile for more details. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan shared a two new stories this afternoon—cel Meghan shared a two new stories this afternoon—celebrating her birthday with the family. She is wearing a "It's Giving Mrs" t-shirt. These can be found on Etsy and other outlets. Her pajama bottoms are likely @eberjey. Meghan's headband is from @target. She also has on her @arielgordonjewelry Royal Signet studs and @loganhollowell necklace. Find links in my stories - check out the ShopMy link in my profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #happybirthdaymeghan
Happy 45th Birthday to the very lovely Meghan, Duc Happy 45th Birthday to the very lovely Meghan, Duchess of Sussex!

@meghan 
#meghanmarkle #whatmeghanwore #meghanmarklestyle #duchessofsussex #happybirthdaymeghan
UPDATE! I've included Meghan's @balenciaga sunglas UPDATE! I've included Meghan's @balenciaga sunglasses along with the other pieces she wore from @reformation, @posse and possibly @cobigelow (J.Crew had a similar one last spring).
Links to shop items are in my stories - shop the entire look via the ShopMy link in my profile. 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
NEW ID UPDATE! Meghan is wearing the @jmclaughlin NEW ID UPDATE! Meghan is wearing the @jmclaughlin 'Cecily' Blue Velvet Loafers (past season, no longer available). 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion
Meghan's look for today's @aseverofficial post — H Meghan's look for today's @aseverofficial post — Her linen top is from @reformation. The skirt is her @posse linen skirt. She completed the look with a tortoise shell wide headband and @balenciaga sunglasses (exact style to be determined). 

#whatmeghanwore #meghanmarkle 
#meghanmarklestyle #duchessofsussex #meghanmarklefashion

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