Cheers to Summer: As Ever Rosé Sells Out in Under an Hour — Sparkling Wine on the Way!

Today Meghan launched the much-anticipated As Ever Napa Valley rosé — and it sold out in less than sixty minutes.

The 2023 blend, crafted from Cabernet Sauvignon, Mourvèdre, Grenache, and Syrah grapes, hit virtual shelves right at 11 a.m. EST and was gone before noon. It was available in sets of three ($90), half cases ($159), full cases ($300).

Described as “soft notes of stone fruit, gentle minerality, and a lasting finish,” this bespoke rosé was clearly made for As Ever’s ethos of easy summer entertaining — think lunches that turn into dinners and sun-soaked weekends filled with laughter.

A delicately balanced rosé with soft notes of stone fruit, gentle minerality, and a lasting finish. Reminiscent of the finest Provençal styles, it’s crisp, pale in color, and effortlessly elegant — crafted for slow afternoons and golden-hour gatherings. This rosé captures the essence of sun-drenched outdoor moments through its thoughtfully crafted blend.”

This is far from Meghan’s first lightning-quick sellout. Her debut food line in April disappeared in 45 minutes, and June’s restock—featuring apricot spread and orange blossom honey—vanished just as fast. Clearly, fans are loving Meghan’s minimalist, quality-first curation — and order volumes reflect that love.

But the rosé launch isn’t the last sip from As Ever. The brand has officially announced plans to introduce a Méthode Champenoise Napa Valley sparkling wine, crafted in the traditional Champagne style — meaning expect effervescent celebrations soon. Additional wine varietals are also in the pipeline. More from Town and Country here.

Launching on July 1 carries deep significance — it’s both what would have been Princess Diana’s 64th birthday and the anniversary of Meghan and Harry’s first conversation back in 2016. It’s a thoughtful synergy of personal milestones and celebrations of new beginnings.

credit: Anwar Hussein/Getty Images / Netflix

Meghan’s As Ever rosé debut is a favorable start to her wine journey. Stay tuned for release details on the Napa sparkling and the next vintages. And if you missed out today, sign up for restock alerts — these bottles go fast.

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We have an update to Sunday’s post about Meghan’s beach photo.

Meghan’s ivory color linen shirt is apparently from Heidi Merrick as “hinted” in their latest Instagram story.

While the brand hasn’t officially confirmed it, this shirt appears to be the one Meghan is wearing — Heidi Merrik ‘JJ’ Shirt – Ivory Tissue Linen, $225.

Please see my updated post here with more details.

Also, if you haven’t already, please do check out the ShopMy link here for all of Meghan’s outfits. I’ll be continuing to update this over time.

There you’ll find some great summer styles to choose from plus affordable dupes!

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What I’ve been loving lately: Saint Jane Beauty was kind enough to send me their Pore Clarity Hyaluronic + Flower Acid Cleanser, $36, ($10 for the 30ml travel size) to try — and after using it during a beach trip last week, it’s officially become my go-to for end-of-day cleansing. Gentle, effective, and beautifully formulated, it leaves my skin feeling clean and refreshed without drying it out. Safe to say this one’s earned a permanent spot in my skincare routine.

Saint Jane Beauty now 15% through July 5th – no code needed!

I paired the cleanser with Rich Rescue Phyto Mucin Cream, $45 — a deeply nourishing formula that gave my skin a healthy, hydrated glow. For day time I used their Sun Ritual Mineral SPF30 – Pore Smoothing Sunscreen, $38, for lightweight, silky protection, and topped it all off with their Luxury Lip Oil – Hydrating Vitamin C, Chamomile and Aloe, $28 — a hydrating blend of Vitamin C, chamomile, and aloe (and one of Meghan’s favorites!). Effortless skincare that feels like a treat.