**Scroll for updates 6/28
Meghan is toasting to summer with the release of the first wine from her As Ever lifestyle brand — a crisp and beautifully balanced rosé, officially available to order starting Tuesday, July 1st.
In a warm and personal note sent to As Ever subscribers, Meghan wrote:
Thank you so much for all the support. Whether you’ve been with us from the beginning or just discovered As Ever, we’re so glad you’re here. Our debut rosé will be available to order on Tuesday, July 1st! Crisp and beautifully balanced, this rosé is made for summer’s best moments – from lunches that turn into dinners and sun-drenched weekends where the only thing that’s louder than the music is the laughter.”
A fresh, elegant wine crafted for those lingering golden-hour afternoons and easy conversations, this rosé captures the essence of As Ever — thoughtful, timeless, and grounded in the joy of connection.
To mark the launch, As Ever released a new promotional photo of Meghan on the brand’s website — and as always, her style does not disappoint.
The Duchess is seen wearing a breezy neutral-toned Jenni Kayne dress, effortlessly channeling her signature California cool. The look is polished, simple, and quietly luxurious — a perfect match for the brand’s understated aesthetic.
Jenni Kayne ‘Peninsula’ Dress in white, $425
Here are some affordable styles to “get the look”.
Gap Cotton Gauze Mixed Media Maxi Dress, $44 / Target A New Day Seersucker Maxi A-Line Dress, $35 / The Good Journey Sweetheart Neck Tiered Eyelet Maxi Dress, $138
Whether you’ve been following Meghan’s journey from day one or have just recently discovered As Ever, this debut product is more than just a bottle of wine — it’s an invitation to slow down, celebrate, and savor summer’s little luxuries.
The rosé will be available for purchase starting July 1st exclusively through the As Ever website. Quantities may be limited, so early orders are encouraged!
Here’s to long lunches, golden evenings, and raising a glass with the Duchess — As Ever.
UPDATE 6/28: As Ever shared another new photo of Meghan on Instagram, showcasing her effortless summer style. In the image, she wears an easy, breezy linen shirt — which remains unidentified for now — paired with the Mariella Vilar ‘Rancher’ hat, monogrammed with an “M” and customized with a camel boot leather strap and green bead detail ($105). The hat is currently out of stock, as the brand has paused orders until August, but you can sign up here to be notified when it’s back.
More about Mariella Vilar from her site below —
Mariella Vilar, a vibrant, woman-owned brand known for its hand-painted, personalized accessories with a touch of South Floridian flair. Founded by artist and entrepreneur Mariella Vilar, the brand began with custom baskets and evolved into a full-fledged lifestyle line featuring The Rancher and Sol Saver hats—stylish staples with sun protection in mind. A melanoma survivor and lifelong creative, Mariella brings color, craftsmanship, and heart to every piece she creates. Each item is made with care from her home base in Frisco, Texas, where she continues to run her small business solo while raising a family. Whether you’re shopping for a gift or adding a classic staple to your wardrobe, supporting Mariella Vilar means backing a hardworking mom with a passion for painting and a flair for timeless, sun-smart style.
Meghan has long been known for spotlighting small, women-owned businesses with purpose, and this is yet another shining example. By wearing this piece, she’s not just elevating a beautiful product—she’s also supporting a mom, an artist, and a mission rooted in thoughtful design and accessible style.
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Have you received your As Ever products from the recent restock? Drop a comment with the items you’ve received and tell us what you think!
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