Meghan’s lifestyle brand As Ever is back in bloom—and just in time for summer entertaining! With a restock of a few new items that flew off shelves and a brand-new wine on the horizon, this seasonal release is all about joy, intention, and “delicious surprises.”
Here’s your full breakdown:
After selling out in under an hour for the launch back in April, Meghan revealed in her June 16 Instagram and email that favorite staples would be returning today — including:
- Three herbal teas: hibiscus, peppermint, and lemon‑ginger
- Flower sprinkles
- Crepe baking mix
- Shortbread cookie mix
- A brand-new apricot spread packaged as a stunning keepsake ($14) (or sold without the packaging, $9)
Plus, orange blossom honey ($28) joins the lineup—offering a golden, floral twist that’s perfect for toast or cheeseboards.
The honey was the first to sell out in about 10 minutes (most likely due in part to the limited run) and then the Apricot spread in the keepsake package. At the time of writing this post, the only remaining available items are the crepe mix ($14), shortbread mix ($14) and flower sprinkles ($15). UPDATE! Everything is now sold out.
The raspberry spread was not available in this drop.
Perhaps the most buzzworthy update? Meghan’s very first As Ever wine is a delicate 2023 Napa Valley rosé, complete with notes of soft stone fruit, gentle minerality, and a refreshing finish—ideal for summer sipping.
The wine will be available July 1, 2025 at 8am PST / 11 am EST via the As Ever website (sign up now for notifications).
Infused with Meghan’s signature “joy, love & whimsy” ethos, this is brand storytelling its purest.
In a recent People feature, Meghan shared why she paused the brand after the first launch: to ensure a smooth, stable experience for customers—and return only when everything aligned.
Her passion shines through in every product choice and packaging detail. From share-worthy pantry staples to wine crafted for celebration, each item reflects her hands‑on, intentional style.
Below a message from Meghan shared on Instagram.
Stay tuned to your inbox, set your alarms, and get ready to shop a piece of Meghan’s mindful summer lifestyle. Cheers to summer served As Ever!
Now our look at What Meghan Wore for today’s promotional photos.
In the first photo, Meghan is wearing the Gabriela Hearst ‘Puga’ Puff-Sleeve Dress in Ivory Linen, $4086 (no longer available).
She wore the dress in a number of other As Ever promo photos.
Meghan’s white sleeveless sweater seen in her Instagram story today is from Argent – the knit tank in stretch rayon, $145.
She first wore the sweater while the couple were in Colombia, South America in August 2024.
In the last photo Meghan is seen wearing a shift dress with a high neck.
If I had to take a guess, Meghan might be wearing the Dôen ‘Coralie’ dress in Magnolia, $368. Crafted from soft midweight hemp and fully lined in cotton, it perfectly fits her signature relaxed, yet refined style.
Below are a few other options to get the look.
Lululemon Organic Cotton Cinched-Waist Dress, $78 / Gap Linen-Blend Mini Shift Dress, $60
The blue floral teacup seen in this image from the As Ever site is from Gracie china – Blue Rose Toile Fine Porcelain Tea Cup and Saucer, $18.
Please be sure to share in the comments if you were able to order anything in today’s drop and if so what you ordered.
Happy Friday and first day of summer! Meghan’s favorite brand Rothy’s is having 50% off select styles – link here. So many cute styles to choose from!
When I see the promotional photo with the apricot jam in the wicker basket with oranges, it makes me want to see orange marmalade for the next release ! 🙂
I really like the shift dress with a high neck and your suggestion with the buttons (Dôen ‘Coralie’) makes me want to look for a similar one in France.
Have a nice weekend !