It’s launch day for As Ever! Meghan’s site went live this morning and items were flying off the page!
Meghan has officially unveiled her highly anticipated lifestyle brand, As Ever, and she marked the occasion in the sweetest way possible—quite literally! With a heartfelt nod to her daughter, Princess Lilibet, the Duchess of Sussex introduced a special recipe, “Chantilly Lili”, a delicious dessert inspired by her little girl.
The recipe is available on the New York Time’s website here. It’s important to note that you may need to sign up for an account to see the recipe. It should work for one time access.
The As Ever launch, featuring an elegant lineup of fruit spreads, crêpe mixes, and edible flowers, brings Meghan’s vision of thoughtful, elevated living to the forefront. The Duchess has long expressed her love for creating meaningful moments through food, and now, fans can experience that same warmth in their own kitchens.
Below are the items available on the As Ever site – as of this morning at 10:30am ET, everything is sold out. The Raspberry Spread will be available without the box and is marked “coming soon” – that sells for $9. The items range in price from $12-$28.
Among the products, her now-famous raspberry preserve takes center stage—a spread Meghan describes as perfect for a “romantic breakfast in bed.” The line also includes a lemon ginger tea blend, a crêpe mix for date nights, and flower sprinkles (which have already sold out!). While As Ever products are not yet available in the U.K., eager customers in the U.S. are already placing their orders.
To commemorate the launch, Meghan shared an intimate look into her home life. In a video for The New York Times, the Duchess prepared the Chantilly Lili dessert alongside her mother, Doria Ragland, offering a rare glimpse into their Montecito kitchen. With its warm wooden island and Viking stove, the setting felt as cozy and inviting as the brand itself. One touching detail in the clip is a framed photograph of Prince Harry with his late mother, Princess Diana, which served as a backdrop, reinforcing the theme of family connection woven throughout As Ever.
See the post below of Meghan and her Mom making Chantilly Lili —
In an interview with The New York Times today, Meghan opened up about what As Ever means to her.
“I need to work, and I love to work,” she explained. “This is a way I can connect my home life and my work.”
Note: You can read the interview in full here, please be aware this is behind a paywall, but you can signup to read the article without paying or getting a subscription.
The launch of As Ever, alongside the renewal of her Netflix series With Love, Meghan and her upcoming podcast, Confessions of a Female Founder, signals a new era for the Duchess—one where she seamlessly blends entrepreneurship with personal storytelling.
Fans have already been treated to heartwarming footage of Princess Lilibet and Prince Archie helping their mother pick strawberries, bake cookies for Drew Barrymore, and tend to the family garden. Meghan even took the opportunity to mark Mother’s Day (on the U.K. date rather than the U.S. one) with a homemade cake, keeping a connection to her Windsor past alive for her children.
With products flying off the virtual shelves, the success of As Ever seems inevitable. While international expansion isn’t confirmed yet, Meghan’s dedicated following suggests it’s only a matter of time before her carefully curated lifestyle products reach a global audience.
As Meghan continues to share her personal journey through food, family, and business, As Ever isn’t just a brand—it’s an invitation to experience the warmth, love, and intention she brings to everyday moments.
And if the sold-out flower sprinkles are any indication, fans are ready to embrace Meghan’s vision—one sweet, homemade bite at a time.
CONGRATS MEGHAN! We’re so happy for you!
About Last Night and Meghan’s Updated ShopMy —
Last night she posted on her Instagram a behind the scenes look for an As Ever photoshoot.
In the caption she thanks her friends — photographer Jake Rosenberg, Makeup artist Daniel Martin and founder of the Canadian digital creative agency, Article, Ryan Sax. Article is the creator behind Meghan’s former lifestyle blog, The Tig and her and Harry’s current website, Sussex.com.
Meghan has also updated her ShopMy with items from her Instagram feed. However, it should be noted that some of the items she links to are not the same pieces she is wearing. We note the differences below.
For the behind the scenes post from last night, Meghan is wearing the following pieces —
The Heidi Merrick ‘Baptise’ pant in ‘Ivory Silk and Hemp’, $335. (UPDATE: The pant in ivory silk and hemp are sold out, however they are still available in the ‘Ivory Silk Noil’) The t-shirt is her Anine Bing ‘Amani’ t-shirt that she wore last August for the couple’s trip to Colombia, South America. The shirt is available in limited sizes here. Finally her shoes are from Chanel – the black and beige goatskin and grosgrain slingbacks, $1100 (currently unavailable).
Please note – the pair of pants Meghan links to on her ShopMy page are different from the pair she is wearing. She shows the Heidi Merrick ‘Kaolin’ Trouser in Ivory Silk Noil, $355. She also shows slightly different Chanel flats (she also owns this style as well). Any of the Heidi Merrick pieces are beautiful!
Steal Meghan’s Style —
Quince Mongolian Cashmere Tee, $45 / Michael Kors slingbacks, $62
Old Navy High-Waisted Canvas Barrel Ankle Pants, Now $22 / Quince Drapey Twill Tapered Trouser, $60
UPDATE 4/7: In a video she posted today, while making the Chantilly Lili, Meghan is wearing a white turtleneck sleeveless sweater from Brochu Walker – the ‘Joseph’ top in ‘Salt White’, $298 (Pre-Order).
She is also wearing a pair of The Great — The Seafair Jean, $295 in Vintage Stone.
She is also wearing her Luna Skye 14kt gold large baguette diamond leaf studs, $2,650.
Get the look for less with these similar pieces!
525 ‘Kendall’ Funnel Neck Cable Vest, $47 / Callahan ‘Lyra’ top, $56 / Old Navy Sleeveless Open-Stitch Sweater, $17
Old Navy High-Waisted Wow Crop Wide-Leg Jeans, $17 / Banana Republic wide leg jeans, $48 / Madewell The Perfect Vintage Wide-Leg Crop Jean, $128
Meghan also shares the houseware items in the video as well. Once again, please be aware, we are not for certain if these are exact or similar items. Below are some screenshots from the clip with more details.
In the photos above – on the left, you can see the clear mixing bowl, the Match ‘Convivio’ mug, the Glenna Italian earthenware bowl (she also owns the plates as we saw on St. Patrick’s Day) and it looks like the short glasses could be the Maison Liv whiskey glasses. The photo on the right shows the copper pots and pans that hang in her kitchen. These are the Mauviel M’Heritage pots and pans.
Mauviel M’Heritage M’200 B 5-Piece Copper Cookware Set, now $900 / Mauviel M’Heritage M’150 B Copper Sauce Pan With Lid, And Brass Handle, 3.5-Qt, now $391 / Anthropologie – The Glenna Italian Earthenware Cereal Bowls, Set of 4, $72 / Match Convivio Mug, $97 / Anchor Hocking Glass Mixing Bowls, Set Of 10, $50 / Maison Liv Japanese hammered whiskey glass ~ JUN, $37
These next few items are from older posts.
For a post on International Women’s Day, Meghan was photographed with Harry on the beach in Montecito. We shared this post earlier here.
Meghan is actually wearing the Doen – ‘Nanou’ belted ruffled ramie midi dress, $370 (past season). Her hat is the Cuyana ‘Ecuador’ Hat, $118.
On Meghan’s ShopMy she shares alternative options to get the look —
Doen Harriette dress in ‘Night Sky’, $398. This is basically an updated style of the ‘Nanou’ dress shown above. She also shares a different Panama hat to get the look – Rag & Bone straw Panama hat, $250.
The last photo included in her ShopMy is from her show, With Love, Meghan. She includes the two pieces we previously shared.
Loro Piana ‘Takao’ sweater, $1415 (no longer available) and Jenni Kayne boyfriend sweater, $395 (currently out of stock).
We will be back with a review of Meghan’s outfits from With Love, Meghan and many affordable “get the look” dupes!
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Excited to try her recipe (the raspberry jam/spread arrives today! An early bday gift for myself 4/8)
I luv this site so much!
Thank you for it!
💜
Hi Fran, Thanks so much for your kind words! I just got my raspberry spread and tea today. I hope you love it when it arrives! – Susan
When I saw the picture of “Chantilly Lili” without knowing the recipe, I thought of a dessert I made a long time ago : a lemon cream (not a lemoncurd) topped with whipped cream (chantilly in french) and strawberries. This makes me want to do it again !
In any case, Meghan seems to be thriving with her brand, and I was wondering if she want to publish a recipe book containing, for example, her banana bread recipe.
As for her look, I really like her all-white outfit, an idea to recreate when it gets warmer where I live…
Thanks for all the news about Meghan, there is a lot of work lately !
Anne, your version of the lemon chantilly and strawberries sounds amazing! I may try making her recipe this week. – Susan
Will you tell us what you think of the recipe ? Although, given the ingredients, there is a good chance it will be very good ! 🙂
Hi Anne – yes I’ll let you know once I make it. 🙂 – Susan C.