**UPDATE 4/1 – Meghan posted on her Instagram Reels today “One More Sleep!” – sounds like we are getting announcement tomorrow! Scroll for more details.
The Duchess of Sussex is set to launch her lifestyle brand, As Ever, this week, offering a curated selection of products designed to infuse everyday moments with a touch of elegance. The inaugural collection includes raspberry jam, herbal teas, honey, and more, each reflecting Meghan’s personal traditions and experiences.
In a recent newsletter, Meghan shared her excitement about the launch, stating —
“Every item is inspired by the ways I show care to the people in my life.”
More from the As Ever Newsletter today —
For instance, the lemon ginger tea blend offers a convenient twist on the warm beverage she crafts at home using fresh lemons from her garden. The crepe mix harks back to her student days backpacking through France, turning a simple weekend breakfast into a nostalgic journey. The raspberry spread, which marked the brand’s inception, holds a special place in the collection.
To engage her audience further, Meghan has provided behind-the-scenes glimpses into the brand’s development on her Instagram account. One post showcases the meticulous process of crafting the raspberry jam, highlighting the care and attention to detail involved.
Another post offers a sneak peek into the photoshoot for As Ever, set against the backdrop of her Montecito home, reflecting the brand’s aesthetic and Meghan’s personal touch.
Meghan’s venture into the lifestyle sector has drawn comparisons to figures like Gwyneth Paltrow and Martha Stewart. Her approach blends traditional homemaking skills with modern entrepreneurship, aiming to create products that foster connection and celebrate meaningful moments.
As Ever is poised to make a significant impact in the lifestyle market, offering consumers an opportunity to incorporate elements of Meghan’s personal traditions into their own lives. With the launch just around the corner, anticipation is building for this new chapter in Meghan’s journey.
Are you excited for the As Ever product launch this week? What are you planning on ordering? Share your response in the comments.
UPDATE 4/1: Today Meghan shared on her Instagram a video with the caption “One more sleep!” – Are we getting As Ever product release tomorroow or perhaps an announcement about day and time? Very excited!
In the clip Meghan is wearing her Northwestern vintage sweatshirt and Mother The Mid Rise Dazzler Ankle in ‘We the Animals’ wash, $238. The jeans are available in petite sizes here. She wore this outfit in episode 7 of With Love, Meghan.
The pots are the Le Creuset ‘Signature Round Dutch Oven’ in ‘Brioche’ and ‘Azure’, available in 4 sizes starting at $390-$500. Meghan’s is the 5.5 quart size.
A quick look at what Meghan wore in today’s behind the scenes photo.
Meghan’s dress is the Gabriela Hearst ‘Puga’ puff sleeve dress. It is past season, no longer available. Similar style from the designer here.
Get the look with these similar styles below.
Quince 100% Organic Cotton Gauze Smocked Square Neck Midi Dress, $60 / Alter’d State ‘Mylee’ Textured Midi Dress, $88 / Anthropologie ‘The Somerset’ Maxi Dress: Dobby Edition, $168 / Reformation ‘Mireille’ Dress, $298
The chair Meghan is sitting in is from the Jenni Kayne Home collection — ‘Montecito’ Dining Chair, $1,070 Reg./$856 Member.
If we had to guess, the table is likely Jenni Kayne as well.
Jenni Kayne tressle table, $8695
Reader Interactions
Comments
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
I did two orders, but I probably could have put them all on one order. Very happy with the first one (though in shipping a hole was put through two spots and thankfully in the second order they are replacing the box for me. I did notice though they sent me two of the cookies with flower sprinkles when I had ordered the honey. So now trying to get the honey to use with my 3 boxes of tea I ordered. Plan on having a tea party with the Relief Society of my ward for Easter. I’ve been a The Tig follower since 2014 and love With Love, Meghan on Netflix! You can look up The Tig archives out on the web for some of her other recipes she’s made in the past as well.
Hi Delores, The honey was a limited edition item and was most likely just a small amount (made). I too ordered the honey and my order was confirmed by 9:05am, yet I received an email about the site issue (back end coding) and am not getting the honey. They’ve already refunded me. I was offered an extra item for free and told them to surprise me. Meghan also included a message that said we would all be on the list for the next limited edition item and that it will be sent to us automatically free of charge. I was disappointed because I really wanted to try the honey. I hope you enjoy everything you’ve received so far. – Susan
Moi je veux tout goûter en bonne gourmande jusqu’à ses fleurs comestibles 😅😋😍
I was surprised to see you only need to purchase $50.00 worth of items to get free shipping.
I wanted to purchase a few items, but so many items were sold out this morning. I found the pricing reasonable and I will watch for restocking.
I wish you could request notification when items you want are back in stock online.
Hi Gail, I only received free shipping on my first order. I had to go back and order a few other things for gifts and it was over $50 but I did not receive the free shipping. Thanks for pointing that out. I may try to contact them about it. Also, if you signed up for the newsletter/email you should receive notification as to when any of it is restocked.
Thank you for the info. I have been known to get information wrong.
Anyway, it looks like Meghan had a successful launch. Thank you for keeping us up to date on her fashion, events and projects.